Your Custom Sign Leaves You In the Back Of People's Minds You can probably remember Alka-Seltzer's timeless jingle. You know when you pass a McDonald's just from the whiff of French fries seeping through the window. What about your favorite home improvement store - what sensory memory brings it to mind? Maybe the image of a bright orange custom sign? A purple one? Depends on you, of course, but once strong imagery plants itself in your head, it's hard to get it out! Since you're unlikely to have your own jingle, and your business probably doesn't rely on fragrance in luring customers, a custom sign with your own imagery is a great way to move into people's minds and stay there. First, Catch People's Attention With a Unique Logo On Your Custom Sign If your business or organization does not yet have its own logo, think about creating one. A logo is a simple graphic that represents your business. Once people associate you with an image, they are reminded o...
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